Podcast Episode - March 23, 2023
Aleks Zecevic interviews Andy Comer and Gaurav Tiwari, founders of the Waves, a first-of-its-kind DTC e-commerce and editorial platform for natural wine
Andy Comer and Gaurav Tiwari are founders of the Waves, a first-of-its-kind DTC e-commerce and editorial platform for natural wine. The Waves champions diversity, transparency and responsible production, the values that align with ours at Vintners.
Andy Comer, co-founder and the president of the Waves, like some of our previous guests on the show, was involved in the music industry. He was the founding member of several rock bands. He was also involved in marketing and brand building for over two decades, most significantly he brought GQ into the digital world as their first ever multimedia editor. Then in the midst of the pandemic he became the founding wine director of Restaurant Tomo in Seattle, which was nominated for the James Beard Award in 2022 for the wine program he built.
His fellow co-founder and longtime friend, Gaurav Tiwari is the CEO of the Waves. Gaurav leads the venture’s enterprise strategy and product management.
Prior to co-founding The Waves he spent nearly a decade at the e-commerce tech giant Amazon, where he led teams responsible for category management, technology, data science, and product development.
He discovered wine on a trip to Oxford University, when he was immersed by the wonders of Northern Rhone Syrah.
The episode goes in depth about the Waves platform, but the guests also discuss issues and trends of the wine industry, especially pertaining to natural wine.
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Nicolas Goldschmidt is a director of OIV MSc in Wine Management
Exploring the Waves, a first-of-its-kind DTC e-commerce and editorial platform for natural...