JUERTE

JUERTE

JUERTE

Gerónimo Rosainz ArroyoGerónimo Rosainz, JUERTE’s master distiller, heard about destilados de pulque from his grandmother. She had told him stories about a French man who made destilado de pulque at his hacienda in their town. During the revolution, the French man, like most foreigners, fled Mexico back to his native country leaving behind his still. The locals were able to gain access to the abandoned hacienda and thus understand the process behind destilado de pulque produc- tion but, as this coincided with the downfall in pulque demand, no one took any initiative to continue its production. Then, in the mid 1990s, Mr. Rosainz married a chemical engineer and told his new wife about the story his grandmother had told him. His wife helped him procure the necessary equipment and, together, they decided to reinitiate this centu- ries-old tradition and began selling their destilado de pulque in their village in northeastern Tlaxca- la.

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Commitment to Craft Wine

Commitment to Craft Wine

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Selling Wine is an Art, Just Like Making It

Selling Wine is an Art, Just Like Making It

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The Trade Should Be as Liquid as Wine

The Trade Should Be as Liquid as Wine

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Winemakers First, Always

Winemakers First, Always

For the wine market to be healthy, firstly it must take care of the producers. We believe that the trade should be fair and transparent, across all channels, from the producer to the final consumer.

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